{"id":2969,"date":"2021-05-20T10:26:37","date_gmt":"2021-05-20T10:26:37","guid":{"rendered":"https:\/\/sky-mba.com\/?p=2969"},"modified":"2021-11-11T10:11:49","modified_gmt":"2021-11-11T10:11:49","slug":"airbnb-viral-marketing","status":"publish","type":"post","link":"https:\/\/sky-mba.com\/airbnb-viral-marketing\/","title":{"rendered":"Airbnb\u5982\u4f55\u5f9e\u7f8e\u570b\u767b\u9678\u6b50\u6d32\uff1f \u75c5\u6bd2\u5f0f\u884c\u92b7\u7684 4 \u5927\u62db\u5f0f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2020 \u9019\u4e00\u5e74\u88ab\u75ab\u60c5\u7c60\u7f69\uff0c<\/span><span style=\"font-weight: 400;\">\u5168\u7403\u65c5\u6e38\u696d\u90fd\u9677\u5165\u4e00\u500b\u4f4e\u6f6e\uff0c<\/span><span style=\"font-weight: 400;\">\u4f46\u662f\u6709\u4e00\u5bb6\u516c\u53f8\u7adf\u7136\u5728\u9019\u500b\u6642\u5019\u8a08\u756b\u4e0a\u5e02\uff0c<\/span><span style=\"font-weight: 400;\">\u800c\u4e14\u9078\u64c7\u5728\u7f8e\u570b\u9032\u884c IPO\u3002<\/span><span style=\"font-weight: 400;\">\u9019\u7b46\u4e0a\u5e02\u6848\u5b50\u88ab\u5c08\u5bb6\u8a8d\u70ba\uff0c<\/span><span style=\"font-weight: 400;\">\u5f88\u6709\u5e0c\u671b\u6210\u70ba\u6210\u7232\u4eca\u5e74\u6700\u5927\u7684 IPO \u6848\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u9019\u5bb6\u516c\u53f8\u5c31\u662f\u5927\u5bb6\u6700\u611b\u7528\u7684\uff0c<\/span><span style=\"font-weight: 400;\">\u65c5\u904a\u5c0b\u627e\u4f4f\u5bbf\u5e38\u5e38\u6703\u4f7f\u7528\u7684 Airbnb\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2987 \" src=\"https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/airbnb1.png\" alt=\"\" width=\"834\" height=\"468\" srcset=\"https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/airbnb1.png 939w, https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/airbnb1-300x168.png 300w, https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/airbnb1-768x431.png 768w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.airbnb.com.tw\/\" target=\"_blank\" rel=\"noopener\">Airbnb<\/a> \u7684\u6982\u5ff5\u65bc 2007 \u5e74\u5553\u8499\uff0c<\/span><span style=\"font-weight: 400;\">\u8d77\u521d\u662f<\/span><span style=\"font-weight: 400;\">\u5e03\u840a\u6069\u00b7\u5207\u65af\u57fa\uff08Brian Chesky\uff09\u548c\u55ac\u00b7\u683c\u6bd4\u4e9e\uff08Joe Gebbia\uff09\u7232\u4e86\u5206\u6524\u623f\u79df\uff0c<\/span><span style=\"font-weight: 400;\">\u5728\u5ba2\u5ef3\u653e\u4e86\u4e09\u5f35\u5145\u6c23\u5e8a\u588a\u4f86\u51fa\u79df\uff0c<\/span><span style=\"font-weight: 400;\">\u4e26\u4e14\u9084\u70ba\u79df\u5ba2\u63d0\u4f9b\u4e86\u65e9\u9910\u3002<\/span><span style=\"font-weight: 400;\">\u7576\u6642\u7684 Airbnb \u9084\u4e0d\u53eb Airbnb\uff0c<\/span><span style=\"font-weight: 400;\">\u800c\u662f\u53eb\u505a\u6709\u9ede\u7e5e\u53e3\u7684 Air bed and Breakfast\uff08\u6c23\u588a\u5e8a\u548c\u65e9\u9910\uff09\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f8c\u4f86\uff0cAirbnb \u767c\u5c55\u8fc5\u901f\uff0c<\/span><span style=\"font-weight: 400;\">\u5728 2011 \u5e74\u7684\u6642\u5019\uff0cAirbnb \u958b\u59cb\u898f\u5283\u9032\u99d0\u6b50\u6d32\u5e02\u5834\uff0c<\/span><span style=\"font-weight: 400;\">\u9019\u5c0d\u7576\u6642\u53ea\u662f\u7f8e\u570b\u820a\u91d1\u5c71\u7684\u4e00\u500b\u65b0\u5275\u516c\u53f8\u4f86\u8aaa\uff0c<\/span><span style=\"font-weight: 400;\">\u9019\u500b\u8209\u52d5\u7b49\u65bc\u662f\u5411\u5168\u4e16\u754c\u5ba3\u8a93\uff1a<\/span><span style=\"font-weight: 400;\">\u6211\u8981\u8e0f\u9032\u570b\u969b\u5e02\u5834 \u4e86\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u800c\u9019\u4e00\u9032\u5834\u4e0d\u5f97\u4e86\uff0c<\/span><span style=\"font-weight: 400;\">Airbnb \u5728\u6b50\u6d32\u7684\u767c\u5c55\u6975\u5176\u8fc5\u901f\uff0c<\/span><span style=\"font-weight: 400;\">\u65bc 2012 \u5e74\u5c31\u64c1\u6709 7 \u5ea7\u4f4d\u5728\u6b50\u6d32\u7684\u8fa6\u516c\u5ba4\u64da\u9ede\u3002<\/span><span style=\"font-weight: 400;\">\u9019\u767c\u5c55\u901f\u5ea6\u4e4b\u8fc5\u731b\uff0c<\/span><span style=\"font-weight: 400;\">\u5230\u5e95\u9760\u7684\u662f\u4ec0\u9ebd\u624b\u6bb5\uff0c<\/span><span style=\"font-weight: 400;\">\u4f7f\u300c\u623f\u9593\u51fa\u79df\u300d\u9019\u9580\u751f\u610f\u5728\u6b50\u6d32\u8fc5\u901f\u5d1b\u8d77\uff1f<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7b54\u6848\u6b63\u662f\u75c5\u6bd2\u5f0f\u884c\u92b7\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u671f\u884c\u92b7\u4e3b\u984c\u662f\u300c\u75c5\u6bd2\u5f0f\u884c\u92b7\u300d\uff0c<\/span><span style=\"font-weight: 400;\">\u800c Airbnb \u5728\u6b50\u6d32\u80fd\u5920\u5feb\u901f\u64f4\u5c55\u7684\u6210\u529f\u4e4b\u9053\uff0c<\/span><span style=\"font-weight: 400;\">\u5f88\u5927\u539f\u56e0\u5c31\u8981\u6b78\u529f\u65bc\u6240\u8b02\u7684\u300c\u75c5\u6bd2\u5f0f\u884c\u92b7\u300d\uff0c<\/span><span style=\"font-weight: 400;\">\u6240\u4ee5\u4eca\u5929\u7684\u75c5\u6bd2\u5f0f\u884c\u92b7\uff0c<\/span><span style=\"font-weight: 400;\">\u4e5f\u90fd\u6703\u570d\u7e5e\u5728 Airbnb \u7232\u6838\u5fc3\u4f86\u63a2\u8a0e\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">\u5167\u5bb9\u76ee\u9304<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6615cd5b08223\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6615cd5b08223\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sky-mba.com\/airbnb-viral-marketing\/#1_%E6%BF%80%E5%8B%B5%E5%BC%8F%E5%8F%A3%E8%80%B3%E7%9B%B8%E5%82%B3%EF%BC%88Incentivized_word-of-mouth_virality%EF%BC%89\" title=\"1. \u6fc0\u52f5\u5f0f\u53e3\u8033\u76f8\u50b3\uff08Incentivized word-of-mouth virality\uff09\">1. \u6fc0\u52f5\u5f0f\u53e3\u8033\u76f8\u50b3\uff08Incentivized word-of-mouth virality\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sky-mba.com\/airbnb-viral-marketing\/#2_%E7%B6%B2%E7%B4%85%E8%A1%8C%E9%8A%B7%EF%BC%88Influencer_marketing%EF%BC%89\" title=\"2. \u7db2\u7d05\u884c\u92b7\uff08Influencer marketing\uff09\">2. \u7db2\u7d05\u884c\u92b7\uff08Influencer marketing\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sky-mba.com\/airbnb-viral-marketing\/#3_%E8%AE%93%E5%93%81%E7%89%8C%E8%AA%AC%E6%95%85%E4%BA%8B%EF%BC%88Content_marketing%EF%BC%89\" title=\"3. \u8b93\u54c1\u724c\u8aac\u6545\u4e8b\uff08Content marketing\uff09\">3. \u8b93\u54c1\u724c\u8aac\u6545\u4e8b\uff08Content marketing\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sky-mba.com\/airbnb-viral-marketing\/#4_%E5%A5%87%E5%B1%8B%E4%B8%80%E5%A4%9C%EF%BC%88Night_at%EF%BC%89\" title=\"4. \u5947\u5c4b\u4e00\u591c\uff08Night at\uff09\">4. \u5947\u5c4b\u4e00\u591c\uff08Night at\uff09<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_%E6%BF%80%E5%8B%B5%E5%BC%8F%E5%8F%A3%E8%80%B3%E7%9B%B8%E5%82%B3%EF%BC%88Incentivized_word-of-mouth_virality%EF%BC%89\"><\/span><b>1. \u6fc0\u52f5\u5f0f\u53e3\u8033\u76f8\u50b3\uff08<\/b><b>Incentivized word-of-mouth virality\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6fc0\u52f5\u5f0f\u53e3\u8033\u76f8\u50b3\u7684\u610f\u601d\uff0c<\/span><span style=\"font-weight: 400;\">\u662f\u6307\u85c9\u7531\u96d9\u65b9\u90fd\u80fd\u7372\u5229\u7684\u512a\u60e0\uff0c<\/span><span style=\"font-weight: 400;\">\u4f86\u63d0\u9ad8\u5f7c\u6b64\u4e4b\u9593\u53e3\u8033\u76f8\u50b3\u7684\u6548\u679c\u3002<\/span><span style=\"font-weight: 400;\">Airbnb \u7576\u6642\u5019\u5c31\u6295\u5165\u4e86\u6d3b\u52d5\u9810\u7b97\uff0c<\/span><span style=\"font-weight: 400;\">\u9f13\u52f5\u7528\u6236\u9080\u8acb\u670b\u53cb\uff0c<\/span><span style=\"font-weight: 400;\">\u5c31\u80fd\u7372\u5f97\u65c5\u6e38\u91d1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9080\u8acb\u65b9\u548c\u88ab\u9080\u8acb\u65b9\u90fd\u7372\u5f97\u4e00\u7b46\u916c\u52de\uff0c<\/span><span style=\"font-weight: 400;\">\u7522\u751f\u4e86\u5f88\u68d2\u7684\u884c\u92b7\u6548\u679c\uff0c<\/span><span style=\"font-weight: 400;\">\u4e5f\u8b93 Airbnb \u6839\u672c\u4e0d\u9700\u8981\u5728\u96fb\u8996\u4e0a\u6216\u5a92\u9ad4\u4e0a #\u82b1\u9322\u6295\u653e\u5ee3\u544a\uff0c<\/span><span style=\"font-weight: 400;\">\u800c\u9760\u8457\u53e3\u8033\u76f8\u50b3\u7684\u65b9\u5f0f\uff0c<\/span><span style=\"font-weight: 400;\">\u8b93 Airbnb \u53d6\u5f97\u4e86\u5ee3\u5927\u7684\u6ce8\u518a\u7528\u6236\uff0c<\/span><span style=\"font-weight: 400;\">\u6240\u767c\u653e\u4e0b\u53bb\u7684\u65c5\u904a\u91d1\uff0c<\/span><span style=\"font-weight: 400;\">\u4e5f\u523a\u6fc0\u4e86\u65b0\u7528\u6236\u5617\u8a66\u4f7f\u7528Airbnb\u9019\u500b\u5e73\u53f0\uff0c<\/span><span style=\"font-weight: 400;\">\u4f86\u79df\u4ed6\u5011\u7684\u7b2c\u4e00\u500b\u623f\u9593\u3002<\/span><span style=\"font-weight: 400;\">\u800c\u7528\u6236\u7232\u4e86\u518d\u5f97\u5230\u7b2c\u4e8c\u6b21\u65c5\u6e38\u91d1\uff0c<\/span><span style=\"font-weight: 400;\">\u53c8\u6703\u518d\u628a\u9019\u4e9b\u597d\u5eb7\u5206\u4eab\u7d66\u5176\u4ed6\u4eba\uff0c<\/span><span style=\"font-weight: 400;\">\u5f9e\u800c\u518d\u8cfa\u591a\u4e00\u6b21\u65c5\u6e38\u91d1\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6bd4\u8d77\u5728\u5a92\u9ad4\u4e0a\u6295\u5165\u5927\u7b46\u8cc7\u91d1\u653e\u5ee3\u544a\uff0c<\/span><span style=\"font-weight: 400;\">Airbnb \u9078\u64c7\u4e86\u5c07\u9019\u7b46\u9810\u7b97\uff0c\u82b1\u5728\u771f\u6b63\u6703\u4f7f\u7528\u7522\u54c1\u7684\u9867\u5ba2\u4e0a\uff0c<\/span><span style=\"font-weight: 400;\">\u800c\u9019\u9867\u5ba2\u9084\u6703\u9010\u6f38\u6210\u7232\u5fe0\u5be6\u9867\u5ba2\uff0c<\/span><span style=\"font-weight: 400;\">\u4e26\u4e14\u6301\u7e8c\u5e36\u4f86\u53e3\u7891\u6548\u61c9\uff0c<\/span><span style=\"font-weight: 400;\">\u9019\u5c31\u662f Airbnb \u7684\u75c5\u6bd2\u5f0f\u884c\u92b7\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8b93\u6211\u5011\u5b78\u7fd2\uff0c<\/span><span style=\"font-weight: 400;\">\u5982\u4f55\u5c07\u771f\u6b63\u884c\u92b7\u6210\u672c\uff0c\u82b1\u5728\u5c0d\u7684\u4eba\u8eab\u4e0a\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_%E7%B6%B2%E7%B4%85%E8%A1%8C%E9%8A%B7%EF%BC%88Influencer_marketing%EF%BC%89\"><\/span><b>2. \u7db2\u7d05\u884c\u92b7\uff08Influencer marketing\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Airbnb \u5728 FB\u3001IG \u548c\u63a8\u7279\u4e0a\u90fd\u64c1\u6709\u8846\u591a\u7684\u95dc\u6ce8\u8005\uff0c<\/span><span style=\"font-weight: 400;\">\u5b83\u66fe\u5728\u63a8\u7279\u4e0a\u63a8\u884c #LiveThere #InWhere \u7684 hashtags \u6d3b\u52d5\uff0c<\/span><span style=\"font-weight: 400;\">\u5f15\u5c0e\u8846\u4eba\u5728\u65c5\u6e38\u6642\uff0c<\/span><span style=\"font-weight: 400;\">\u767c\u6587\u4e26\u8cbc\u4e0a\u5728\u54ea\u88cf\u73a9\u7684\u6a19\u7c3d\uff0c<\/span><span style=\"font-weight: 400;\">\u9019\u7a2e\u884c\u92b7\u624b\u6cd5 \u5438\u5f15\u5f88\u591a\u4eba\u4f86\u97ff\u61c9\uff0c<\/span><span style=\"font-weight: 400;\">\u4e0d\u7ba1\u662f\u5728\u4e16\u754c\u5404\u5730\uff0c<\/span><span style=\"font-weight: 400;\">\u53ea\u8981\u64c1\u6709\u4e00\u53f0\u624b\u6a5f\uff0c<\/span><span style=\"font-weight: 400;\">\u64c1\u6709 FB\u3001IG \u6216\u63a8\u7279\u8cec\u865f\uff0c<\/span><span style=\"font-weight: 400;\">\u5c31\u80fd\u53c3\u52a0\u9019\u500b hashtags \u6d3b\u52d5\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u570b\u969b\u4e0a\u8a31\u591a\u77e5\u540d\u85dd\u4eba\u53ca\u7db2\u7d05\uff0c<\/span><span style=\"font-weight: 400;\">\u4e5f\u66fe\u4f7f\u7528#LiveThere#InWhere \u7684\u6a19\u7c3d\u5728\u4e16\u754c\u5404\u5730\u6e38\u73a9\uff0c<\/span><span style=\"font-weight: 400;\">\u4f8b\u5982\u5370\u5ea6\u5bf6\u840a\u5862\u5973\u661f Radhika Apte \u5728\u502b\u6566\u65c5\u6e38\u6642\uff0c<\/span><span style=\"font-weight: 400;\">\u5c31\u6642\u5e38\u5728\u63a8\u7279\u4e0a\u767c\u6587\uff0c<\/span><span style=\"font-weight: 400;\">\u4e26\u8cbc\u4e0a#LiveThere#InLondon \u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u9019\u7a2e\u4f5c\u6cd5\u80fd\u7c89\u7d72\u958b\u59cb\u7522\u751f\u7fa4\u805a\u6548\u61c9\uff0c<\/span><span style=\"font-weight: 400;\">\u8b93\u9019\u4e9b\u610f\u898b\u9818\u8896\u7684\u7c89\u7d72\u4e5f\u60f3\u8ddf\u8457\u4ed6\u5011\u7684\u8173\u6b65\uff0c<\/span><span style=\"font-weight: 400;\">\u8e0f\u4e0a\u4ed6\u5011\u8d70\u904e\u7684\u8857\u9053\uff0c<\/span><span style=\"font-weight: 400;\">\u751a\u81f3\u53bb\u4f4f\u4ed6\u5011\u4f4f\u904e\u7684\u623f\u9593\uff0c<\/span><span style=\"font-weight: 400;\">\u9032\u800c\u523a\u6fc0 Airbnb \u7684\u4f7f\u7528\u7387\uff0c<\/span><span style=\"font-weight: 400;\">\u800c\u9019\u7a2e\u505a\u6cd5\u4e5f\u7684\u78ba\u8fc5\u901f\u64f4\u5927 Airbnb \u7684\u77e5\u540d\u5ea6\uff0c<\/span><span style=\"font-weight: 400;\">\u7562\u7adf\u53ea\u8981\u4eba\u624b\u4e00\u652f\u624b\u6a5f\uff0c<\/span><span style=\"font-weight: 400;\">\u96a8\u610f\u767c\u500b\u6587\u518d\u9806\u4fbf\u8cbc\u500b\u300c#\u300d\uff0c<\/span><span style=\"font-weight: 400;\">\u4e5f\u53ea\u662f\u5e7e\u79d2\u5185\u5c31\u80fd\u5b8c\u6210\u7684\u4e8b\uff0c<\/span><span style=\"font-weight: 400;\">\u4e0d\u50c5\u80fd\u5e36\u4e0a\u77e5\u540d\u5ea6\uff0c<\/span><span style=\"font-weight: 400;\">\u9084\u80fd\u5e36\u4f86\u4e00\u80a1 #\u65b0\u8208\u98a8\u6f6e\uff0c<\/span><span style=\"font-weight: 400;\">Airbnb \u5c31\u662f\u5229\u7528\u9019\u7a2e\u7db2\u8def\u65b9\u4fbf\u6027\u8fc5\u901f\u64f4\u5f35\u540d\u8072\u3002<\/span><\/p>\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/skyschoolmba\/products\/0010873818?sloc=main&amp;utm_source=skyschoolmba&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-202111\" target=\"_blank\" rel=\"noopener\">\u7db2\u7d05\u5f71\u97ff\u529b\uff1a\u81ea\u5a92\u9ad4\u5982\u4f55\u5851\u9020\u6211\u5011\u7684\u6578\u4f4d\u6642\u4ee3<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_%E8%AE%93%E5%93%81%E7%89%8C%E8%AA%AC%E6%95%85%E4%BA%8B%EF%BC%88Content_marketing%EF%BC%89\"><\/span><b>3. \u8b93\u54c1\u724c\u8aac\u6545\u4e8b\uff08Content marketing\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Airbnb \u65bc 2014 \u5e74\u5728 YouTube \u4e0a\u767c\u884c\u4e00\u90e8\u5ba3\u50b3\u7247\uff0c<\/span><span style=\"font-weight: 400;\">\u5f71\u7247\u6839\u64da\u771f\u5be6\u6545\u4e8b\u6539\u7de8\uff0c<\/span><span style=\"font-weight: 400;\">\u63cf\u8ff0\u4e00\u4f4d\u4f7f\u7528\u8005\uff0c<\/span><span style=\"font-weight: 400;\">\u66ff\u7238\u7238\u7528 Airbnb \u8a02\u623f\uff0c\u7e7c\u800c\u91cd\u9022\u6545\u53cb\u7684\u6545\u4e8b\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u539f\u4f86\u5c4b\u4e3b\u7adf\u7136\u662f\u7576\u5e74\u4e8c\u6230\u671f\u9593\uff0c<\/span><span style=\"font-weight: 400;\">\u8207\u7238\u7238\u4e00\u8d77\u7576\u904e\u885b\u5175\uff0c<\/span><span style=\"font-weight: 400;\">\u4f46\u56e0\u70ba\u67cf\u6797\u570d\u58bb\u7bc9\u8d77\uff0c<\/span><span style=\"font-weight: 400;\">\u800c\u7121\u6cd5\u518d\u898b\u9762\u7684\u8001\u670b\u53cb\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u5165\u4f4f\u7684\u90a3\u4e00\u591c\uff0c<\/span><span style=\"font-weight: 400;\">\u5169\u4eba\u4fc3\u819d\u9577\u8ac7\uff0c<\/span><span style=\"font-weight: 400;\">\u628a\u9577\u5e74\u4f86\u7a4d\u7e8d\u7684\u611f\u60c5\u6292\u767c\u51fa\u4f86\u3002<\/span><span style=\"font-weight: 400;\">\u9019\u662f\u4e00\u500b\u591a\u9ebc\u52d5\u4eba\u7684\u771f\u5be6\u6545\u4e8b\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u6b63\u662f\u56e0\u7232\u6709\u4e86Airbnb\u9019\u500b\u5e73\u53f0\uff0c<\/span><span style=\"font-weight: 400;\">\u624d\u8b93\u9019\u500b\u4e16\u754c\u7522\u751f\u4e86\u9019\u9ebd\u611f\u4eba\u7684\u6545\u4e8b\u3002<\/span><\/p>\n<p>\u63a8\u85a6\u95b1\u8b80 \uff1a <a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/skyschoolmba\/products\/0010866969?sloc=main&amp;utm_source=skyschoolmba&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-202111\" target=\"_blank\" rel=\"noopener\">\u96fb\u5546\u4eba\u59bb\u793e\u7fa4\u5708\u7c89\u601d\u7dad\uff1a\u55ae\u6708\u5f9e0\u5230\u842c\uff0c\u8b93\u6d41\u91cf\u8b8a\u73fe\u7684\u54c1\u724c\u7206\u7d05\u7d93\u71df\u5fc3\u6cd5<\/a><\/p>\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/skyschoolmba\/products\/0010886872?sloc=main&amp;utm_source=skyschoolmba&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-202111\" target=\"_blank\" rel=\"noopener\">\u96fb\u5546\u7d93\u71dfLEVEL UP\uff1a\u5f9e\u5546\u57ce\u8ce3\u5834\u7562\u696d\u5427\uff01\u6253\u9020\u5343\u842c\u92b7\u552e\u768424\u5802\u54c1\u724c\u81f4\u52dd\u8ab2<\/a><\/p>\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/skyschoolmba\/products\/0010895500?sloc=main&amp;utm_source=skyschoolmba&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-202111\" target=\"_blank\" rel=\"noopener\"> \u5f37\u52e2\u54c1\u724c\u6210\u9577\u5b78\uff1a\u5f9e\u884c\u70ba\u7d93\u6fdf\u5b78\u89e3\u76f2\u6d88\u8cbb\u5fc3\u7406\uff0c\u95dc\u9375\u516d\u6b65\u9a5f\u6253\u9020\u9867\u5ba2\u9996\u9078\u54c1\u724c<\/a><\/p>\n<p><iframe title=\"Breaking Down Walls | Wall &amp; Chain | Airbnb\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/BpAdyFdE3-c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u6b21\u5f71\u7247\u7684\u884c\u92b7\u76ee\u7684\uff0c<\/span><span style=\"font-weight: 400;\">\u4e3b\u8981\u662f\u70ba\u4e86\u63d0\u9ad8\u54c1\u724c\u7684\u77e5\u540d\u5ea6\uff0c<\/span><span style=\"font-weight: 400;\">\u7e7c\u800c\u63d0\u9ad8\u5168\u4e16\u754c Airbnb \u4f7f\u7528\u8005\u5c0d\u65bc\u5165\u4f4f\u67cf\u6797\u7684\u6f5b\u5728\u4f7f\u7528\u7387\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Airbnb \u6240\u5f3a\u8abf\u7684\uff0c<\/span><span style=\"font-weight: 400;\">\u662f\u79df\u5ba2\u3001\u623f\u9593\u3001\u5c4b\u4e3b\u8207\u57ce\u5e02\u4e4b\u9593\u7684\u6545\u4e8b\u3002<\/span><span style=\"font-weight: 400;\">\u4e0d\u50cf\u4e00\u822c\u98ef\u5e97\u696d\u8005\u53ea\u63d0\u4f9b\u623f\u9593\u548c\u670d\u52d9\uff0c<\/span><span style=\"font-weight: 400;\">Airbnb \u63d0\u4f9b\u4e86\u98ef\u5e97\u696d\u7121\u6cd5\u63d0\u4f9b\u7684\u6771\u897f\uff0c<\/span><span style=\"font-weight: 400;\">\u90a3\u5c31\u662f\u611f\u60c5\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u985e\u4f3c\u52d5\u4eba\u7684\u6545\u4e8b\u884c\u92b7\u4e0d\u6b62\u5982\u6b64\uff0c<\/span><span style=\"font-weight: 400;\">Airbnb \u5584\u65bc\u5229\u7528\u9019\u4e9b\u771f\u5be6\u6545\u4e8b\uff0c<\/span><span style=\"font-weight: 400;\">\u5305\u88dd\u6210\u611f\u4eba\u7684\u5185\u5bb9\uff0c<\/span><span style=\"font-weight: 400;\">\u5c07\u81ea\u5df1\u7684\u54c1\u724c\u5f62\u8c61\u5851\u9020\u8d77\u4f86\uff0c<\/span><span style=\"font-weight: 400;\">\u9019\u6b63\u662f Airbnb \u7684\u9b45\u529b\u6240\u5728\u3002<\/span><span style=\"font-weight: 400;\">\u8aac\u500b\u771f\u771f\u5be6\u5be6\u7684\u597d\u6545\u4e8b\uff0c<\/span><span style=\"font-weight: 400;\">\u52dd\u904e\u7d93\u904e\u7cbe\u5fc3\u5b89\u6392\u904e\u7684\u8868\u6f14\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u5957\u7528\u4e00\u53e5<\/span><span style=\"font-weight: 400;\">\u54c8\u4f5b\u5546\u5b78\u9662\u6559\u6388 <\/span><span style=\"font-weight: 400;\">Thales Teixeira \u70ba\u75c5\u6bd2\u884c\u92b7\u7684\u5b9a\u7fa9\u89e3\u91cb\uff1a<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u300c\u9700\u8981\u8a8d\u771f\u601d\u8003\u7684\u4e0d\u662f\u5ee3\u544a\u80fd\u70ba\u54c1\u724c\u5e36\u4f86\u4ec0\u9ebc\u6548\u679c\uff0c<\/span><span style=\"font-weight: 400;\">\u800c\u662f\u9019\u4e9b\u5167\u5bb9\u80fd\u70ba\u4f7f\u7528\u8005\u5275\u9020\u4ec0\u9ebc\u50f9\u503c\u3002\u300d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\uff08Think harder about the value a video offers to the viewer, <\/span><span style=\"font-weight: 400;\">instead of considering primarily how well the video serves the brand.\uff09<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_%E5%A5%87%E5%B1%8B%E4%B8%80%E5%A4%9C%EF%BC%88Night_at%EF%BC%89\"><\/span><b>4. \u5947\u5c4b\u4e00\u591c\uff08Night at\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9019\u662f\u6211\u505a Airbnb \u7684\u7814\u7a76\u4e2d\u767c\u73fe\u6700\u6709\u8da3\u7684\u73a9\u610f\uff0c<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.airbnb.com.tw\/night-at\" target=\"_blank\" rel=\"noopener\">Night at<\/a> <\/span><\/span><span style=\"font-weight: 400;\">\u6253\u7834\u50b3\u7d71\u4e0a\u53ea\u6709\u623f\u9593\u624d\u80fd\u4f4f\u4eba\u7684\u89c0\u5ff5\uff0c<\/span><span style=\"font-weight: 400;\">\u53ea\u8981\u5728\u9019\u4e16\u754c\u4e0a\u6709\u7a7a\u9593\uff0c<\/span><span style=\"font-weight: 400;\">\u6709\u60f3\u8c61\u529b\uff0c<\/span><span style=\"font-weight: 400;\">\u54ea\u88cf\u90fd\u80fd\u4f4f\u4eba\uff0c<\/span><span style=\"font-weight: 400;\">\u54ea\u88cf\u4e5f\u90fd\u80fd\u7761\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2986 size-full\" src=\"https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/airbnb2.png\" alt=\"\u5947\u5c4b\u4e00\u591c\" width=\"939\" height=\"547\" srcset=\"https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/airbnb2.png 939w, https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/airbnb2-300x175.png 300w, https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/airbnb2-768x447.png 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u76f4\u63a5\u8209\u4e00\u500b\u4f8b\u5b50\uff0c<\/span><span style=\"font-weight: 400;\">Airbnb \u66fe\u7d93\u958b\u767c\u4e00\u500b\u6c34\u4e0b\u73bb\u7483\u623f\u9593\uff0c<\/span><span style=\"font-weight: 400;\">\u800c\u56db\u5468\u74b0\u7e5e\u8457\u9bca\u9b5a\uff01<\/span><span style=\"font-weight: 400;\">\u7aef\u770b\u9019\u500b\u5c31\u89ba\u5f97\u5f88 WOW\uff0c<\/span><span style=\"font-weight: 400;\">\u9019\u7a2e\u505a\u6cd5\u53ef\u4ee5\u7acb\u523b\u5438\u5f15\u4f7f\u7528\u8005\u773c\u7403\uff0c<\/span><span style=\"font-weight: 400;\">\u4f7f\u7528\u8005\u53ea\u8981\u4e00\u770b\u5230\u756b\u9762\u5c31\u6703\u99ac\u4e0a\u88ab\u7192\u5e55\u5438\u4f4f\u3002<\/span><span style=\"font-weight: 400;\">\u800c\u5947\u5c4b\u4e00\u591c\u9019\u7a2e\u5546\u696d\u624b\u6bb5\u5f88\u5bb9\u6613\u8207\u5176\u4ed6\u54c1\u724c\u806f\u540d\uff0c<\/span><span style=\"font-weight: 400;\">\u767c\u63ee\u96e3\u4ee5\u60f3\u8c61\u7684\u5275\u610f\u7a7a\u9593\uff0c<\/span><span style=\"font-weight: 400;\">\u5438\u5f15\u6d88\u8cbb\u8005\u6e34\u671b\u4f86\u5617\u8a66\u9019\u7a2e\u4e00\u751f\u96e3\u5fd8\u7684\u4e00\u591c\uff0c<\/span><span style=\"font-weight: 400;\">\u4e0d\u50c5\u53ef\u4ee5\u63d0\u9ad8 Airbnb \u4f7f\u7528\u7387\uff0c<\/span><span style=\"font-weight: 400;\">\u8207\u5176\u5b83\u54c1\u724c\u7684\u5408\u4f5c\u751a\u81f3\u9084\u80fd\u628a\u5176\u4ed6\u54c1\u724c\u7684\u6d41\u91cf\u5e36\u9032 Airbnb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5176\u4e2d\u6700\u7d93\u5178\u7684\u6848\u4f8b\u5c31\u662f Nike \u8207 Airbnb \u7684\u5408\u4f5c\uff0c<\/span><span style=\"font-weight: 400;\">\u7576\u521d Nike \u8207 Airbnb \u7684\u5408\u4f5c\u4e3b\u8981\u662f\u63a8\u5ee3 Nike \u4e3b\u8fa6\u7684\u300cBreaking2\u300d\u99ac\u62c9\u677e\u6d3b\u52d5\uff0c<\/span><span style=\"font-weight: 400;\">\u800c\u9019\u6b21 <\/span><span style=\"font-weight: 400;\">Airbnb \u7684\u5947\u5c4b\u4e00\u591c\u7684\u623f\u5b50\u5c31\u99d0\u624e\u5728\u8ddd\u96e2\u610f\u5927\u5229\u6bd4\u8cfd\u7d42\u9ede\u7684\u4e0d\u9060\u8655\uff0c<\/span><span style=\"font-weight: 400;\">\u9019\u53ef\u4ee5\u8b93\u623f\u5ba2\u5011\u898b\u8b49\u9019\u5834\u99ac\u62c9\u677e\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u800c\u60f3\u9ad4\u9a57\u5165\u4f4f\u7684\u7528\u6236\u53ea\u9700\u56de\u7b54\u300c\u4f60\u7232\u4ec0\u9ebd\u8dd1\u6b65\uff1f\u300d<\/span><span style=\"font-weight: 400;\">\u5c31\u6709\u6a5f\u6703\u88ab\u62bd\u5230\uff0c<\/span><span style=\"font-weight: 400;\">\u88ab\u62bd\u4e2d\u8005\u4e0d\u50c5\u53ef\u4ee5\u5165\u4f4f\u5947\u5c4b\uff0c<\/span><span style=\"font-weight: 400;\">\u9084\u80fd\u7372\u5f97 Nike \u7684\u7368\u5bb6\u8d08\u79ae\u3002<\/span><span style=\"font-weight: 400;\">\u4e4d\u770b\u4e4b\u4e0b\u96d6\u7136\u9019\u6b21\u4e3b\u529b\u5ba3\u50b3\u7684\u597d\u50cf\u662f Nike\uff0c<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p>\u4f46 Airbnb \u4f5c\u7232\u4f4f\u5bbf\u9810\u5b9a\u5e73\u81fa\uff0c<span style=\"font-weight: 400;\">\u4e3b\u8981\u63a8\u5ee3\u7684\u50f9\u503c\u89c0\uff0c<\/span><span style=\"font-weight: 400;\">\u5176\u5be6\u662f\u8b93\u611b\u65c5\u6e38\u53ca\u611b\u9ad4\u9a57\u4e0d\u540c\u751f\u6d3b\u65b9\u5f0f\u7684\u4eba\uff0c<\/span><span style=\"font-weight: 400;\">\u901a\u904e\u5165\u4f4f\u793e\u5340\u7684\u65b9\u5f0f\u878d\u5165\u7576\u5730\u793e\u5340\u4f86\u9ad4\u9a57\u7576\u5730\u7684\u6587\u5316\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u9019\u7fa4\u4eba\u6070\u6070\u525b\u597d\u662f\u5f88\u591a\u54c1\u724c\u95dc\u6ce8\u7684\u5c0d\u8c61\u3002<\/span><span style=\"font-weight: 400;\">\u800c Airbnb \u8207 Nike \u7684\u5408\u4f5c\uff0c<\/span><span style=\"font-weight: 400;\">\u525b\u525b\u597d\u5c31\u80fd\u9054\u5230\u5982\u6b64\u5947\u5999\u7684\u5ba3\u50b3\u6548\u679c\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u54c1\u724c\u7684\u5f3a\u5f3a\u806f\u624b\uff0c<\/span><span style=\"font-weight: 400;\">\u5f80\u5f80\u80fd\u5e36\u4f86\u6b63\u9762\u6548\u679c\uff0c<\/span><span style=\"font-weight: 400;\">Airbnb \u5229\u7528\u8207\u5176\u4ed6\u54c1\u724c\u5408\u4f5c\u7684\u65b9\u5f0f\uff0c<\/span><span style=\"font-weight: 400;\">\u8b93\u9867\u5ba2\u6d41\u91cf\u4e92\u76f8\u5c0e\u6d41\uff0c<\/span><span style=\"font-weight: 400;\">\u53ef\u4ee5\u89f8\u53ca\u66f4\u591a\u5c64\u9762\u7684\u6d88\u8cbb\u8005\uff0c<\/span><span style=\"font-weight: 400;\">\u4e5f\u5e36\u4f86\u66f4\u597d\u7684\u54c1\u724c\u6548\u61c9\u3002<\/span><\/p>\n<p>\u540c\u6a23\u662f\u75c5\u6bd2\u5f0f\u884c\u92b7\uff0c\u7279\u65af\u62c9\u537b\u4e5f\u73a9\u51fa\u65b0\u98a8\u5473\uff0c\u6b61\u8fce\u95b1\u8b80\uff1a<span style=\"text-decoration: underline;\"><a href=\"https:\/\/sky-mba.com\/tesla-viral-marketing\/\">\u7279\u65af\u62c9\u5728 2020 \u5e74\u4f7f\u7528\u7684\u300e\u75c5\u6bd2\u884c\u92b7\u300f\u795e\u64cd\u4f5c\u624b\u6cd5<\/a><\/span><\/p>\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.books.com.tw\/exep\/assp.php\/skyschoolmba\/products\/0010893715?sloc=main&amp;utm_source=skyschoolmba&amp;utm_medium=ap-books&amp;utm_content=recommend&amp;utm_campaign=ap-202111\" target=\"_blank\" rel=\"noopener\">\u300a\u760b\u6f6e\u884c\u92b7\uff1a\u83ef\u9813\u5546\u5b78\u9662\u6700\u71b1\u9580\u7684\u4e00\u5802\u884c\u92b7\u8ab2\uff016\u5927\u95dc\u9375\u611f\u67d3\u529b\uff0c\u77ac\u9593\u5f15\u7206\u5927\u6d41\u884c\u3010\u66a2\u92b7\u65b0\u88dd\u7248\u3011\u300b<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020 \u9019\u4e00\u5e74\u88ab\u75ab\u60c5\u7c60\u7f69\uff0c\u5168\u7403\u65c5\u6e38\u696d\u90fd\u9677\u5165\u4e00\u500b\u4f4e\u6f6e\uff0c\u4f46\u662f\u6709\u4e00\u5bb6\u516c\u53f8\u7adf\u7136\u5728\u9019\u500b\u6642\u5019\u8a08\u756b\u4e0a\u5e02\uff0c\u800c\u4e14\u9078\u64c7\u5728\u7f8e\u570b\u9032\u884c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,15],"tags":[],"_links":{"self":[{"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/posts\/2969"}],"collection":[{"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/comments?post=2969"}],"version-history":[{"count":3,"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/posts\/2969\/revisions"}],"predecessor-version":[{"id":5687,"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/posts\/2969\/revisions\/5687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/media\/2987"}],"wp:attachment":[{"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/media?parent=2969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/categories?post=2969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/tags?post=2969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}