{"id":3014,"date":"2021-05-20T10:37:41","date_gmt":"2021-05-20T10:37:41","guid":{"rendered":"https:\/\/sky-mba.com\/?p=3014"},"modified":"2021-10-18T10:12:20","modified_gmt":"2021-10-18T10:12:20","slug":"taiwanstory","status":"publish","type":"post","link":"https:\/\/sky-mba.com\/taiwanstory\/","title":{"rendered":"\u53f0\u7063\u4eba\u5fc5\u9808\u8aaa\u81ea\u5df1\u7684\u6545\u4e8b \u2014 \u570b\u969b\u884c\u92b7\u5927\u5e2b\u7684\u5efa\u8a00"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">\u5167\u5bb9\u76ee\u9304<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6617655a0e535\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" 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href=\"https:\/\/sky-mba.com\/taiwanstory\/#%E3%80%8C%E5%8F%B0%E7%81%A3%E4%BC%81%E6%A5%AD%E6%87%89%E8%A9%B2%E7%A9%8D%E6%A5%B5%E5%A4%A7%E8%86%BD%E5%9C%B0%E5%90%91%E6%B5%B7%E5%A4%96%E7%99%BC%E5%B1%95%EF%BC%8C_%E5%B0%8B%E6%89%BE%E6%96%B0%E5%88%A9%E5%9F%BA%EF%BC%8C%E8%AA%AA%E5%87%BA%E5%8B%95%E4%BA%BA%E6%95%85%E4%BA%8B%EF%BC%8C%E8%AE%93%E5%85%A8%E7%90%83%E7%9C%8B%E8%A6%8B%E5%8F%B0%E7%81%A3%E7%9A%84%E5%AD%98%E5%9C%A8%E3%80%82%E3%80%8D\" title=\"\u300c\u53f0\u7063\u4f01\u696d\u61c9\u8a72\u7a4d\u6975\u5927\u81bd\u5730\u5411\u6d77\u5916\u767c\u5c55\uff0c \n\u5c0b\u627e\u65b0\u5229\u57fa\uff0c\u8aaa\u51fa\u52d5\u4eba\u6545\u4e8b\uff0c\u8b93\u5168\u7403\u770b\u898b\u53f0\u7063\u7684\u5b58\u5728\u3002\u300d\">\u300c\u53f0\u7063\u4f01\u696d\u61c9\u8a72\u7a4d\u6975\u5927\u81bd\u5730\u5411\u6d77\u5916\u767c\u5c55\uff0c \n\u5c0b\u627e\u65b0\u5229\u57fa\uff0c\u8aaa\u51fa\u52d5\u4eba\u6545\u4e8b\uff0c\u8b93\u5168\u7403\u770b\u898b\u53f0\u7063\u7684\u5b58\u5728\u3002\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sky-mba.com\/taiwanstory\/#1%E5%9C%8B%E9%9A%9B%E8%A1%8C%E9%8A%B7%E7%9A%84%E6%88%90%E5%8A%9F%E9%97%9C%E9%8D%B5%EF%BC%9F\" title=\"1.\u570b\u969b\u884c\u92b7\u7684\u6210\u529f\u95dc\u9375\uff1f\">1.\u570b\u969b\u884c\u92b7\u7684\u6210\u529f\u95dc\u9375\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sky-mba.com\/taiwanstory\/#2%E4%BC%81%E6%A5%AD%E5%93%81%E7%89%8C%E8%88%87%E5%9C%8B%E5%AE%B6%E5%BD%A2%E8%B1%A1%E4%BC%BC%E4%B9%8E%E6%9C%89%E5%BE%88%E5%A4%A7%E7%9A%84%E9%97%9C%E8%81%AF%EF%BC%9F\" title=\"2.\u4f01\u696d\u54c1\u724c\u8207\u570b\u5bb6\u5f62\u8c61\u4f3c\u4e4e\u6709\u5f88\u5927\u7684\u95dc\u806f\uff1f\">2.\u4f01\u696d\u54c1\u724c\u8207\u570b\u5bb6\u5f62\u8c61\u4f3c\u4e4e\u6709\u5f88\u5927\u7684\u95dc\u806f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sky-mba.com\/taiwanstory\/#3%E5%A6%82%E4%BD%95%E5%9C%A8%E4%BB%8A%E5%A4%A9%E6%BA%9D%E9%80%9A%E7%88%86%E7%82%B8%E7%9A%84%E7%92%B0%E5%A2%83%E4%B8%AD%EF%BC%8C%E6%9C%89%E6%95%88%E5%9C%B0%E8%A1%8C%E9%8A%B7%EF%BC%9F\" title=\"3.\u5982\u4f55\u5728\u4eca\u5929\u6e9d\u901a\u7206\u70b8\u7684\u74b0\u5883\u4e2d\uff0c\u6709\u6548\u5730\u884c\u92b7\uff1f\">3.\u5982\u4f55\u5728\u4eca\u5929\u6e9d\u901a\u7206\u70b8\u7684\u74b0\u5883\u4e2d\uff0c\u6709\u6548\u5730\u884c\u92b7\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%80%8C%E5%8F%B0%E7%81%A3%E4%BC%81%E6%A5%AD%E6%87%89%E8%A9%B2%E7%A9%8D%E6%A5%B5%E5%A4%A7%E8%86%BD%E5%9C%B0%E5%90%91%E6%B5%B7%E5%A4%96%E7%99%BC%E5%B1%95%EF%BC%8C_%E5%B0%8B%E6%89%BE%E6%96%B0%E5%88%A9%E5%9F%BA%EF%BC%8C%E8%AA%AA%E5%87%BA%E5%8B%95%E4%BA%BA%E6%95%85%E4%BA%8B%EF%BC%8C%E8%AE%93%E5%85%A8%E7%90%83%E7%9C%8B%E8%A6%8B%E5%8F%B0%E7%81%A3%E7%9A%84%E5%AD%98%E5%9C%A8%E3%80%82%E3%80%8D\"><\/span><span style=\"font-weight: 400;\">\u300c\u53f0\u7063\u4f01\u696d\u61c9\u8a72<\/span><span style=\"font-weight: 400;\">\u7a4d\u6975\u5927\u81bd\u5730\u5411\u6d77\u5916\u767c\u5c55\uff0c<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u5c0b\u627e\u65b0\u5229\u57fa\uff0c<\/span><span style=\"font-weight: 400;\">\u8aaa\u51fa\u52d5\u4eba\u6545\u4e8b\uff0c<\/span><span style=\"font-weight: 400;\">\u8b93\u5168\u7403\u770b\u898b\u53f0\u7063\u7684\u5b58\u5728\u3002\u300d<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u7f8e\u570b\u7684\u884c\u92b7\u5927\u5e2bPhilip Kotler\u5728\u4e00\u6b21\u8a2a\u554f\u4e2d\u9019\u6a23\u8aaa\u9053\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u90a3\u5c0d\u65bc\u570b\u969b\u908a\u754c\u65e5\u76ca\u6a21\u7cca\u7684\u9019\u500b\u6642\u4ee3\uff0c\u53f0\u7063\u4f01\u696d\u8981\u600e\u6a23\u5728\u570b\u969b\u4e0a\u53bb\u7684\u7a81\u7834\uff1f<\/span><span style=\"font-weight: 400;\">\u5d84\u9732\u982d\u89d2\u5462\uff1f<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-3001 \" src=\"https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/\u53f0\u7063\u4eba1.png\" alt=\"\" width=\"738\" height=\"434\" srcset=\"https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/\u53f0\u7063\u4eba1.png 779w, https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/\u53f0\u7063\u4eba1-300x176.png 300w, https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/\u53f0\u7063\u4eba1-768x452.png 768w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5f88\u591a\u4eba\u8a8d\u70ba\u300c\u884c\u92b7\u300d\u8981\u82b1\u6642\u9593\u7d2f\u7a4d\u3001\u8981\u82b1\u5f88\u591a\u9810\u7b97\u767b\u5ee3\u544a\uff0c\u4f46\u5176\u5be6\u53ea\u8981\u7528\u5c0d\u65b9\u5f0f\uff0c\u7522\u54c1\u53ef\u4ee5\u77ac\u9593\u5c31\u8b93\u4eba\u559c\u6b61\u3002\u5c0d\u65bc\u53f0\u7063\u8981\u6253\u570b\u969b\u54c1\u724c\u6230\u7684\u4f01\u696d\u3001\u751a\u81f3\u8981\u5efa\u7acb\u54c1\u724c\u7684\u6587\u5275\u7522\u696d\uff0c\u66f4\u662f\u5982\u6b64\u3002\u73fe\u4ee3\u884c\u92b7\u5927\u5e2b\u83f2\u5f8b\u666e\uff0e\u79d1\u7279\u52d2(Phillip Kotler)\u8a2a\u53f0\u6642\u6307\u51fa\u4ee5\u4e0b\u5e7e\u9ede\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1%E5%9C%8B%E9%9A%9B%E8%A1%8C%E9%8A%B7%E7%9A%84%E6%88%90%E5%8A%9F%E9%97%9C%E9%8D%B5%EF%BC%9F\"><\/span><span style=\"font-weight: 400;\">1.\u570b\u969b\u884c\u92b7\u7684\u6210\u529f\u95dc\u9375\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u53f0\u7063\u4f01\u696d\u61c9\u8a72\u7a4d\u6975\u5927\u81bd\u5730\u5411\u6d77\u5916\u767c\u5c55\u3001\u53f0\u7063\u4f01\u696d\u61c9\u8a72\u7a4d\u6975\u5927\u81bd\u5730\u5411\u6d77\u5916\u767c\u5c55\u8b93\u5168\u7403\u770b\u898b\u53f0\u7063\u7684\u5b58\u5728\u3002\u5230\u6210\u9577\u7684\u65b0\u8208\u5e02\u5834\u767c\u5c55\uff0c\u4f8b\u5982\u91d1\u78da\u56db\u570b\uff08\u5df4\u897f\u3001\u4fc4\u7f85\u65af\u3001\u5370\u5ea6\u3001\u4e2d\u570b\uff09\uff0c\u548c\u975e\u6d32\u3001\u571f\u8033\u5176\u3001\u5370\u5c3c\u3002\u9019\u4e9b\u5730\u65b9\u90fd\u662f\u71b1\u9580\u6295\u8cc7\u5730\u5340\u3001\u6210\u9577\u7684\u5e02\u5834\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2%E4%BC%81%E6%A5%AD%E5%93%81%E7%89%8C%E8%88%87%E5%9C%8B%E5%AE%B6%E5%BD%A2%E8%B1%A1%E4%BC%BC%E4%B9%8E%E6%9C%89%E5%BE%88%E5%A4%A7%E7%9A%84%E9%97%9C%E8%81%AF%EF%BC%9F\"><\/span><span style=\"font-weight: 400;\">2.\u4f01\u696d\u54c1\u724c\u8207\u570b\u5bb6\u5f62\u8c61\u4f3c\u4e4e\u6709\u5f88\u5927\u7684\u95dc\u806f\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u53f0\u7063\u5728\u6d88\u8cbb\u96fb\u5b50\u3001\u79d1\u6280\u3001\u96fb\u4fe1\u7b49\u9818\u57df\uff0c\u4e5f\u662f\u5099\u53d7\u63a8\u5d07\u7684\u54c1\u724c\uff0c\u61c9\u52a0\u5f37\u8aaa\u300c\u53f0\u7063\u7684\u6545\u4e8b\u300d\uff0c\u624d\u4e0d\u6703\u7e7c\u7e8c\u88ab\u5e02\u5834\u5ffd\u7565\u3002\u53f0\u7063\u4e5f\u5fc5\u9808\u4e0b\u529f\u592b\uff0c\u6253\u958b\u4f01\u696d\u8207\u7522\u54c1\u5728\u9396\u5b9a\u7684\u76ee\u6a19\u5e02\u5834\u4e2d\u7684\u540d\u8072\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3%E5%A6%82%E4%BD%95%E5%9C%A8%E4%BB%8A%E5%A4%A9%E6%BA%9D%E9%80%9A%E7%88%86%E7%82%B8%E7%9A%84%E7%92%B0%E5%A2%83%E4%B8%AD%EF%BC%8C%E6%9C%89%E6%95%88%E5%9C%B0%E8%A1%8C%E9%8A%B7%EF%BC%9F\"><\/span><span style=\"font-weight: 400;\">3.\u5982\u4f55\u5728\u4eca\u5929\u6e9d\u901a\u7206\u70b8\u7684\u74b0\u5883\u4e2d\uff0c\u6709\u6548\u5730\u884c\u92b7\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 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