{"id":3016,"date":"2021-05-20T10:40:01","date_gmt":"2021-05-20T10:40:01","guid":{"rendered":"https:\/\/sky-mba.com\/?p=3016"},"modified":"2021-10-18T10:12:17","modified_gmt":"2021-10-18T10:12:17","slug":"ikea-marketing","status":"publish","type":"post","link":"https:\/\/sky-mba.com\/ikea-marketing\/","title":{"rendered":"\u4e00\u9846\u5c0f\u8089\u4e38\uff0c\u626d\u8f49 IKEA \u696d\u7e3e\u7684\u79d8\u5bc6\u6b66\u5668"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5f88\u591a\u4eba\u901b\u5b9c\u5bb6\u5bb6\u5c45\uff08\u4ee5\u4e0b\u7d71\u7a31 IKEA\uff09\uff0c\u76ee\u7684\u4e0d\u662f\u8cfc\u8cb7\u50a2\u4ff1\u7528\u54c1\uff0c\u53ea\u662f\u70ba\u4e86\u90a3\u64b2\u9f3b\u800c\u4f86\u7684\u745e\u5178\u8089\u4e38\u914d\u85cd\u8393\u679c\u91ac\uff0c\u81f3\u4eca\u5df2\u6210\u70ba IKEA \u6700\u53d7\u6b61\u8fce\u7684\u83dc\u991a\u4e4b\u4e00\u3002IKEA \u4e0d\u53ea\u662f\u50a2\u4ff1\u5ee0\u5546\uff0c\u4e5f\u662f\u98df\u54c1\u54c1\u724c\uff0c\u6bcf\u5e74\u70ba\u9ad8\u9054 6 \u5104 8000 \u842c\u4eba\u63d0\u4f9b\u9910\u98f2\u670d\u52d9\uff1b\u5728\u5168\u7403 52 \u500b\u5e02\u5834\uff0c\u64c1\u6709 420 \u9593\u9910\u5ef3\uff0c\u8aaa\u662f\u300c\u88ab\u50a2\u4ff1\u803d\u8aa4\u7684\u98df\u54c1\u5ee0\u300d\u4e5f\u4e0d\u70ba\u904e\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2997 size-full\" src=\"https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/IKEA3.png\" alt=\"IKEA \u884c\u92b7\" width=\"864\" height=\"337\" srcset=\"https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/IKEA3.png 864w, https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/IKEA3-300x117.png 300w, https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/IKEA3-768x300.png 768w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">\u5167\u5bb9\u76ee\u9304<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6617632f09b2d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6617632f09b2d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sky-mba.com\/ikea-marketing\/#1%E5%A4%9A%E5%85%83%E5%8C%96%E7%B6%93%E7%87%9F%E7%9A%84%E5%A5%91%E6%A9%9F\" title=\"1.\u591a\u5143\u5316\u7d93\u71df\u7684\u5951\u6a5f\">1.\u591a\u5143\u5316\u7d93\u71df\u7684\u5951\u6a5f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sky-mba.com\/ikea-marketing\/#2%E7%91%9E%E5%85%B8%E8%82%89%E4%B8%B8%E5%B8%B6%E4%BE%86%E7%9A%84%E6%95%88%E7%9B%8A\" title=\"2.\u745e\u5178\u8089\u4e38\u5e36\u4f86\u7684\u6548\u76ca\">2.\u745e\u5178\u8089\u4e38\u5e36\u4f86\u7684\u6548\u76ca<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1%E5%A4%9A%E5%85%83%E5%8C%96%E7%B6%93%E7%87%9F%E7%9A%84%E5%A5%91%E6%A9%9F\"><\/span><strong>1.\u591a\u5143\u5316\u7d93\u71df\u7684\u5951\u6a5f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u8fd1\u5e74\uff0c<\/span><span style=\"font-weight: 400;\">IKEA <\/span><span style=\"font-weight: 400;\">\u7684\u9910\u98f2\u8868\u73fe\uff0c\u6bd4\u96f6\u552e\u672c\u696d\u9084\u4eae\u773c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u904e\u53bb\u906d\u53d7\u7dda\u4e0a\u50a2\u4ff1\u540c\u696d\uff0c\u4ee5\u53ca\u4e9e\u99ac\u905c\u8de8\u8db3\u50a2\u4ff1\u7684\u593e\u64ca\uff1b\u518d\u52a0\u4e0a\u5b9c\u5bb6\u7dda\u4e0a\u696d\u52d9\u8d77\u6b65\u6162\u3001\u5b50\u516c\u53f8\u8868\u73fe\u4e0d\u4f73\uff0c\u9019\u8b93\u5b83\u71df\u6536\u6210\u9577\u5927\u53d7\u5f71\u97ff\uff0c\u6de8\u5229\u8dcc 4 \u6210\u3002\u76f8\u53cd\u7684\uff0c\u9910\u98f2\u6210\u4e86 <\/span><span style=\"font-weight: 400;\">IKEA <\/span><span style=\"font-weight: 400;\">\u6210\u9577\u6700\u5feb\u7684\u90e8\u9580\u3002\u64da\u5b98\u65b9\u900f\u9732\uff0c2016 \u5e74\u5168\u7403\u9910\u98f2\u71df\u6536 18 \u5104\u7f8e\u5143\uff08\u7d04\u5408\u65b0\u53f0\u5e63 564 \u5104\u5143\uff09\uff0c\u5360\u6574\u9ad4\u71df\u6536 5\uff05\uff1b\u53f0\u7063\u751a\u81f3\u9084\u5275\u4e0b\u53e6\u985e\u4e16\u754c\u7b2c\u4e00\uff0c\u76ee\u524d\u9910\u98f2\u696d\u7e3e\u5360\u6574\u9ad4\u71df\u6536 12\uff05\uff0c\u5360\u6bd4\u5168\u7403\u6700\u9ad8\u3002\u6bcf\u5e74 <\/span><span style=\"font-weight: 400;\">IKEA <\/span><span style=\"font-weight: 400;\">\u5149\u662f\u8ce3\u8089\u4e38\uff0c\u5c31\u5275\u9020\u6578\u767e\u5104\u5143\u71df\u6536\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2999 size-full\" src=\"https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/IKEA1-.png\" alt=\"IKEA \u884c\u92b7\" width=\"437\" height=\"287\" srcset=\"https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/IKEA1-.png 437w, https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/IKEA1--300x197.png 300w\" sizes=\"(max-width: 437px) 100vw, 437px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2%E7%91%9E%E5%85%B8%E8%82%89%E4%B8%B8%E5%B8%B6%E4%BE%86%E7%9A%84%E6%95%88%E7%9B%8A\"><\/span><strong>2.\u745e\u5178\u8089\u4e38\u5e36\u4f86\u7684\u6548\u76ca<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u8d77\u521d\uff0c<\/span><span style=\"font-weight: 400;\">IKEA <\/span><span style=\"font-weight: 400;\">\u5c07\u9910\u5ef3\u7576\u4f5c\u662f\u6d88\u8cbb\u7684\u6700\u7d42\u9ede\uff0c\u4f46\u4ed6\u5011\u767c\u73fe\uff0c\u50a2\u4ff1\u7522\u54c1\u4e26\u975e\u885d\u52d5\u8cfc\u8cb7\uff0c\u5ba2\u4eba\u5e38\u908a\u7528\u9910\u3001\u908a\u8a0e\u8ad6\u6d88\u8cbb\u6c7a\u7b56\uff0c\u9019\u6bb5\u505c\u7559\u6642\u9593\u8b8a\u5f97\u683c\u5916\u91cd\u8981\uff0c\u6210\u70ba\u63d0\u9ad8\u6210\u4ea4\u7387\u7684\u95dc\u9375\u3002\u9910\u5ef3\u548c\u8ce3\u5834\u6210\u4e86\u4e92\u88dc\u5925\u4f34\uff0c\u9910\u5ef3\u85c9\u8ce3\u5834\u4eba\u6d41\u7a69\u4f4f\u7d93\u71df\uff0c\u540c\u6642\u4e5f\u62c9\u9577\u8ce3\u5834\u9ad4\u9a57\u6642\u9593\uff0c\u50a2\u4ff1\u7684\u8089\u4e38\uff0c\u53ef\u4ee5\u8aaa\u662f\u300c\u6700\u597d\u7684\u6c99\u767c\u92b7\u552e\u54e1\u300d\uff0c\u4e5f\u6210\u70ba\u9867\u5ba2\u9858\u610f\u5230 <\/span><span style=\"font-weight: 400;\">IKEA <\/span><span style=\"font-weight: 400;\">\u5be6\u9ad4\u5e97\u7684\u9264\u5b50\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65bc\u662f\uff0c<\/span><span style=\"font-weight: 400;\">IKEA <\/span><span style=\"font-weight: 400;\">\u5f9e\u8089\u4e38\u958b\u59cb\uff0c\u8de8\u8db3\u5496\u5561\u5ef3\u7b49\u9910\u98f2\uff0c\u6210\u9910\u98f2\u754c\u9ed1\u99ac\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2998 size-full\" src=\"https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/IKEA2.png\" alt=\"IKEA \u884c\u92b7\" width=\"493\" height=\"283\" srcset=\"https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/IKEA2.png 493w, https:\/\/sky-mba.com\/wp-content\/uploads\/2021\/05\/IKEA2-300x172.png 300w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u4e26\u975e\u6240\u6709\u96f6\u552e\u696d\u90fd\u9069\u5408\u5982\u5b9c\u5bb6\u8de8\u754c\u6df7\u642d\uff0c\u80cc\u5f8c\u6709\u7d30\u7bc0\u8981\u601d\u8003\u3002\u7b2c\u4e00\uff0c\u54c1\u724c\u662f\u5426\u6709\u4e00\u5b9a\u7c89\u7d72\uff0c\u7279\u8272\u9bae\u660e\uff0c\u624d\u6703\u8b93\u5927\u5bb6\u9858\u610f\u57cb\u55ae\u5176\u4ed6\u7522\u54c1\uff1b\u7b2c\u4e8c\uff0c\u7522\u54c1\u5b9a\u4f4d\u4e0a\uff0c\u9808\u8207\u539f\u6709\u7684\u9ad4\u9a57\u98a8\u683c\u4e00\u81f4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IKEA \u80fd\u5920\u6301\u7e8c\u6210\u9577\uff0c\u9996\u5148\u5728\u7d93\u71df\u7b56\u7565\u4e0a\uff0c\u7dad\u6301\u8db3\u5920\u5f48\u6027\u3002IKEA \u4ee5\u50a2\u4ff1\u8ca9\u552e\u70ba\u4e3b\uff0c\u4f46\u8fd1\u5e74\u53f0\u7063\u4e94\u5bb6\u9580\u5e02\u7684\u745e\u5178\u9910\u5ef3\u626e\u6f14\u71df\u6536\u6210\u9577\u767c\u52d5\u6a5f\uff0c\u63d0\u9ad8\u4f86\u5ba2\u5728\u8ce3\u5834\u505c\u7559\u6642\u9593\u8207\u6d88\u8cbb\u6709\u8457\u986f\u8457\u7684\u6548\u679c\uff0c\u662f\u500b\u5f88\u6210\u529f\u7684\u4f01\u696d\u6848\u4f8b\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5f88\u591a\u4eba\u901b\u5b9c\u5bb6\u5bb6\u5c45\uff08\u4ee5\u4e0b\u7d71\u7a31 IKEA\uff09\uff0c\u76ee\u7684\u4e0d\u662f\u8cfc\u8cb7\u50a2\u4ff1\u7528\u54c1\uff0c\u53ea\u662f\u70ba\u4e86\u90a3\u64b2\u9f3b\u800c\u4f86\u7684\u745e\u5178\u8089\u4e38\u914d\u85cd\u8393\u679c\u91ac\uff0c\u81f3\u4eca\u5df2\u6210 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2999,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,15],"tags":[],"_links":{"self":[{"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/posts\/3016"}],"collection":[{"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/comments?post=3016"}],"version-history":[{"count":1,"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/posts\/3016\/revisions"}],"predecessor-version":[{"id":5575,"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/posts\/3016\/revisions\/5575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/media\/2999"}],"wp:attachment":[{"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/media?parent=3016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/categories?post=3016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sky-mba.com\/wp-json\/wp\/v2\/tags?post=3016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}